Advisory
Establishing what the business is growing towards, and the terms on which growth will be judged.
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Aqua Noir Digital sets the direction, builds the measurement and infrastructure, and delivers the work. One team is answerable for the plan and for the result, which is what makes the result assessable at all.
Building the operational foundation that makes performance repeatable and verifiable.
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Through the AURAA ecosystem, Above the Line, Below the Line and digital communication are briefed together rather than in sequence. A customer meets the same proposition in print, in outdoor, on a hoarding and on a digital platform, carrying the same promise.
For campaigns operating nationally this extends to creative production in twelve languages, so a regional audience receives the campaign in the form it was designed for rather than a translated approximation of it.
The right level depends on the maturity of the existing marketing function and on how much of the growth agenda the leadership team wants to hold itself.
For organisations investing in marketing without a clear view of what to prioritise. Full audit, funnel analysis, channel direction, measurement framework and a 90 day roadmap, with execution delivered by your existing team under our direction. Monthly review.
For organisations with the direction settled that need the system built and the programme run. Full funnel design, integrated channel planning, dashboard and tracking build, and execution across performance, search, social and content, with weekly review.
For leadership teams that want growth owned rather than advised on. Quarterly growth planning, leadership dashboards, integrated communication across brand and digital, full execution, and continuous involvement in commercial decisions.
Three metric cards. Structure for each: the outcome, the client or category, and the period.
* Figures Currently Supportable From Existing Records
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