Aqua Noir Digital is the digital growth practice within the AURAA ecosystem. We work with leadership teams across banking and financial services, insurance, real estate, healthcare, consumer goods and technology.
We work with organisations that have outgrown the arrangement where marketing is bought in parts. Media from one supplier, creative from another, technology from a third, with no one answerable for whether the parts add up to growth.
Our work spans digital strategy, brand and content communication, performance marketing, web development and marketing technology. What holds it together is a single operating model, one set of commercial metrics and a named director who is accountable for the outcome.
We are deliberately selective about the number of engagements we hold at one time. The model depends on senior involvement remaining real rather than nominal, and that is not a claim that survives volume.
Every firm in our category claims partnership, ownership, transparency and improvement. We have written ours as obligations, so that a client can hold us to them.
The business objective and the metrics that define success are written into the scope before work begins, and every review is held against them. A deliverable that no longer serves the objective is stopped rather than completed.
One person is answerable from the first meeting through to reporting. Accountability is not distributed across a team, and it does not move without your agreement.
You receive a written report against the agreed metrics each month, and administrative access to every platform on which your budget is spent. Your data and your accounts remain yours.
Budget moves towards what is demonstrably working within the month rather than at the end of a quarter, and the reasoning for each reallocation is recorded in the report.
Directors lead the thinking. The work is delivered by a team that has run programmes across regulated and unregulated sectors, at national scale and in multiple languages.
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