Galaxy Heights launched Tower II bookings and announced Tower III availability through a multi-angle Meta campaign. Nine creatives. One campaign line. Built on the performance foundation of the Suna Kya campaign.
| CAMPAIGN DETAILS | |
| Client | Galaxy Heights / MPCHFL |
| Campaign Name | Ab Ye Hui Na Baat |
| Platform | Meta (Facebook + Instagram) |
| Objective | Lead Generation |
| Product | 1 BHK from ₹54 Lakhs |
| Towers | Tower II (Launch) + Tower III |
| Creatives | 9 unique ad creatives |
| Location | New Malwani, Malad (W) |
| Previous Campaign | Suna Kya (36,713 leads) |
The Suna Kya campaign established Galaxy Heights as the most visible residential project in Malwani on Meta, reaching over 1.38 crore unique buyers and generating 36,713 leads. The Ab Ye Hui Na Baat campaign was built on that foundation.
Where Suna Kya focused on Tower 1 at 60 lakhs, this campaign introduced Tower II bookings and Tower III availability at 54 lakhs. The creative strategy shifted from conversion-first to confidence-building. Buyers who had already seen the brand now needed one more reason to act.
Nine creatives were deployed across exterior architecture, interior lifestyle, connectivity, and spot booking angles. The campaign line “Ab Ye Hui Na Baat” was designed to land as a declaration, not a question.
The campaign had to do something the Suna Kya campaign did not. It needed to reassure buyers that a project already 85% complete in Tower I was now offering fresh inventory in Tower II, at a competitive entry price, with Tower III following close behind.
Three Towers. One Campaign Message.
Construction Status at Launch:
Nearing fit-out possession by March 2026. Used as proof of delivery credibility in the campaign. Tower I buyers became the trust signal for Tower II.
The primary focus of this campaign. 40 floors. First 40-floor structure in New Malwani. Spot booking available at just ₹51,000. This was the new entry point.
Announced alongside Tower II to reinforce the township scale. Malwani ka sabse bada township. The breadth of the project was the confidence signal.
Every creative in the Ab Ye Hui Na Baat campaign answered a different buyer objection. Taken together, they built a complete picture of the project across architecture, lifestyle, location, and value.
Lead creative for the campaign. Low booking amount (₹51,000) paired with the premium tower visual created the strongest entry-level hook in the campaign.
Showed Tower I and Tower III together with construction percentages. Built scale credibility. Malwani ka sabse bada township.
Time-limited urgency creative. “Visit Today” CTA. Designed for retargeting warm audiences already familiar with the project from Suna Kya campaign.
Interior lifestyle creative. Luxury bedroom visual at an affordable price point. Countered the perception that 54 lakhs means compromise.
Kitchen-specific interior creative. “Comfortable” framing balanced aspiration with practicality. Strong with female buyer segment.
Connectivity map creative. School 200m, Metro 3.7km, Coastal Road 1.5km. Addressed the most common buyer hesitation about location.
The Ab Ye Hui Na Baat campaign was built using the audience insights, creative learnings, and lookalike data from the Suna Kya campaign. The baseline was already strong. These metrics reflect the full Galaxy Heights Meta campaign performance.
| How the two campaigns differ in strategy and creative approach | ||
| Dimension | Suna Kya | Ab Ye Hui Na Baat |
| Primary Product | Tower I • ₹60L | Tower II • ₹54L |
| Campaign Hook | “Suna Kya?” — Curiosity | “Ab Ye Hui Na Baat!” — Declaration |
| Creative Count | 10 creatives | 9 creatives |
| Top Creative Type | Scarcity Static | Entry Price Static |
| Audience Strategy | Interest + Lookalike | Retargeting + Lookalike |
| Video Creative | Sonu video — 879K engagements | Architecture-led visuals |
| Construction Proof | 85% CC received | 85% + 65% across towers |
| Booking CTA | ₹21,000 booking amount | ₹51,000 spot booking |
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The Ab Ye Hui Na Baat campaign built on established audience data and tested new creative angles for a new tower launch. Four insights stand out.
Showing Tower I at 85% and Tower III at 65% in the same creative frame did two things. It proved delivery credibility and it created urgency. Buyers could see the project was real and moving.
The ₹51,000 spot booking hook in the Tower II creative reduced the perceived risk of taking the first step. The full price of 54 lakhs was present but the immediate commitment felt accessible.
New Malwani is not a prime address in buyer perception. The connectivity creative showing school 200m away, Valnai Metro 3.7km, and Coastal Road 1.5km countered this objection before buyers raised it.
Audiences who had seen the Suna Kya campaign were already aware of Galaxy Heights. Retargeting these warm audiences with the Tower II launch meant the Ab Ye Hui Na Baat campaign was speaking to buyers already in-market rather than starting from zero.
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