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[Demand Generation & Performance]
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Demand Generation & Performance

A full-funnel paid media and demand generation system, contracted against pipeline and revenue targets, not impressions. 

Overview

More Pipeline. Lower CAC. No Excuses.

Your paid media should be generating qualified pipeline — not burning budget on traffic that never converts. If your agency is reporting impressions while your CAC climbs and your board is losing patience, this is the engagement that changes the conversation.

CORE
OUTCOMES

What you can expect: measurable business results, not a list of activities. 

01

CAC reduction of 20–40% within 6 months of engagement — tracked and reported every week

02

Qualified pipeline growth at agreed MQL and SQL volume targets — not traffic targets

03

Paid media ROAS consistently above your sector benchmark — we show you the benchmark

04

Full-funnel attribution — every rupee traced from the first impression to closed revenue

05

First-party audience assets built and owned by you — not locked inside our tools when you leave

Best fit for

D2C brands (₹5Cr+ GMV/month), SaaS (₹10L+ MRR), B2B services, EdTech, Fintech, Auto/EV 

Maturity signal

Running paid media but experiencing rising CAC, poor attribution, or flat ROAS over time 

Budget readiness

₹15L–₹2Cr+ annual paid media budget; agency fee ₹8L–₹40L/year 

You're ready if

Your ROAS is declining, CAC is climbing, or your current agency reports metrics that don’t connect to revenue 

What's Included

Included

Not Included

FAQ

Learn some common answers about newly projects

01 Bring their individual experience and creative?

People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu

People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu

People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu

People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu

People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu

People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu

People know what an FAQ is, so make that your page title. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu

SERVICE TIERS & PRICING

Growth Foundation

Features:

Management of 2 paid channels

Monthly strategy session and performance review

Campaign setup, management and optimisation

Quarterly audience refresh and expansion

Supports ad spend up to ₹30L/month

Performance Scale

Features:

4 paid channels including programmatic

Bi-weekly optimisation sprints

Full attribution and measurement setup

Ad creative brief service included

CAC benchmarking dashboard — live access

Supports spend ₹30L–₹1Cr/month

Growth Partner

Features:

All channels including influencer strategy

Weekly performance review and CMO reporting

Audience intelligence programme — quarterly

CRO integration with landing page programme

Dedicated growth pod assigned to your account

Disclaimer:

All tiers are structured as annual retainers with monthly billing. Minimum engagement: 12 months. Add-ons available across all tiers. Custom scoping available for enterprise clients. 

© 2026 Aqua Noir Digital. All right reserved

© 2026 Aqua Noir Digital. All right reserved