Building an Enterprise Website Platform for Great Place To Work

A Global Workplace Culture Authority

Great Place to Work is the global authority on workplace culture, employee experience, and organisational trust. As its ecosystem of certifications, research, rankings, events, and enterprise solutions grew, the website needed to evolve into a scalable digital platform built to support diverse audiences, offerings, and conversion journeys in one unified experience.

The Problem

Great Place To Work needed a website that could support certification programs, enterprise initiatives, reports, events, and multiple audience journeys without compromising scalability, performance, or usability.

A traditional marketing website structure would not support this level of operational complexity. The platform required scalable content architecture, analytics infrastructure, CRM-integrated lead flows, and long-term SEO foundations built into the system from the start.

Our Strategy

Most enterprise websites prioritise presentation while treating infrastructure as secondary. For Great Place To Work, the infrastructure itself had to become the foundation of the experience.

Three strategic layers shaped the platform architecture.

1. Enterprise CMS Architecture

A CMS-driven multi-product content system was built to support certification programs, reports, resources, and events from one scalable platform with independent publishing workflows.

2. Analytics + CRM Infrastructure

GA4, GTM, and CRM-integrated lead workflows were implemented to track user journeys, measure conversions, and structure enterprise inquiry flows efficiently.

3. SEO + Performance Foundation

Technical SEO, schema markup, CDN delivery, caching, and asset optimisation were integrated directly into the platform architecture to support long-term organic growth and global performance.