How we showcased a business transformation by assisting our client in generating 12K+ leads in 90 days

Case Study – Social Media

The Maharashtra Police Co-operative Housing Federation Limited (MPCHFL)

Established in 1998, MPCHFL was formed with the socio-economic objective of providing affordable, subsidized, habitable, and high-quality homes in Maharashtra. Focused on delivering accessible homes, the Federation prioritizes individuals employed within:

  • Police Department
  • State and Central Government
  • Government undertakings such as MHADA, MCGM, Nationalized Banks, Schools, Colleges, etc.
  • To provide affordable homes for the public, in general

The Challenge

MPCHFL was in search of the right marketing partner who truly understood their challenges and could provide customized solutions to generate leads. Their objective was clear: to generate high-quality leads for their sales team to nurture and convert within 30 days of the first contact.

Our Strategy

Our approach was focused on a digital strategy designed to ensure seamless Reach, Act, Convert, and Engage (RACE)
Facebook to be the primary lead generation platform!
Facebook became the crucial platform of our lead generation strategy, proving to be the most effective platform with the highest ROI. Despite challenges associated with costs, we decided to allocate 80% of the budget to Facebook and worked our way around these challenges as we believed it could give us the best results when compared with other digital platforms.
Execution on Meta

  • Server-level look-alike audience optimization 
  • Reverse data integration to streamline targeting and reduce costs on Facebook 
  • A/B Testing to refine strategies and reduce lead-gen costs by 60% 
  • Real-time data integration for effective movement of leads from TOFU to MOFU 
  • Geo-targeting combined with precise ad set execution for maximum impact 

Our Strategy

Our digital strategy was built step-by-step to ensure Reach, Act, Convert and Engage (RACE).

Facebook to be the primary lead generation platform.

Facebook evolved as our go-to digital platform as it was yielding us the best ROI. However, the cost advantage came with multiple challenges, which we overcame during the course of this project. We still decided to allocate 80% of our budget to Facebook and worked our way around these challenges as we believed it could give us the best results when compared with other digital platforms.

Execution on Meta

  • Server-level look-alike audience
  • Reverse data integration to optimize cost and overcome targeting challenges on Facebook
  • A/B Testing to optimize Lead-gen Cost by 60%
  • Real-time data integration to move the lead from TOFU to MOFU
    Combining geo-targeting with the right ad sets and executing it right

The Big Impact

  • 12,250 qualified leads generated in 90 days within a budget of INR 1.5 Mn 
  • CPL reduced from INR 189 to INR 121 
  • Achieved a 5.65% site visit conversion rate, far surpassing the industry average of 2% 
  • Awarded a Silver Award for outstanding campaign performance