Your Traffic Is Valuable. Make It Count.

A systematic conversion rate optimisation and digital experience programme that turns your existing traffic into measurably more revenue.

You’re spending on paid media, SEO and content to drive traffic — but if your digital experience wasn’t built to convert, most of that investment leaks out of the funnel before it ever becomes revenue. A 1% improvement in conversion rate on ₹1Cr/month of traffic is worth ₹12Cr/year in equivalent paid media value. This is the highest-leverage service in the entire stack.

20–50% lift in your primary conversion action within 6 months — tracked in rupees, not just percentages
Revenue per visitor — the primary metric — increased and measured monthly across your full funnel
Measurable reduction in bounce and exit rates at your highest-value funnel stages
2–4 validated A/B experiments shipped per month — compounding over the life of the engagement
A test library and institutional knowledge base that stays with your team when the engagement ends

WHO THIS IS FOR

Best fit for

D2C e-commerce, SaaS, Financial Services, EdTech, Healthcare, Travel, Real Estate

Minimum scale

₹10L+ monthly digital revenue or ₹50L+ monthly marketing spend; 50,000+ monthly sessions

Maturity signal

Has traffic but below-benchmark conversion rates, high cart abandonment, or no CRO programme

Budget readiness

₹8L–₹30L/year for the CX and CRO programme; one-time platform builds from ₹5L

WHAT'S INCLUDED

INCLUDED

Full conversion audit: heatmap analysis, session recordings, and funnel drop-off mapping
Revenue-per-visitor baseline and sector benchmark comparison — so you know exactly where you stand
Prioritised CRO roadmap: test backlog ranked by potential revenue impact, not effort alone
A/B and multivariate test design, build, launch and analysis — 2 to 4 tests per month by tier
Landing page design and copy optimisation with clear conversion hypothesis for each
Form, checkout and onboarding flow optimisation — the highest-value conversion stages
Personalisation strategy and implementation by audience segment
Monthly CRO performance report with every result expressed in rupee revenue impact

NOT INCLUDED

Full website redesign or development — wireframes and recommendations included; build is separate
Native app development or mobile platform development
Backend and product feature development
Paid media management (managed under Demand Generation service)
Post-purchase customer support and service experience design

3891 Ranchview Dr. Richardson

hello@arroxagency.com

(505) 555-0125