SERVICE 02
Demand Generation & Performance Marketing
[Next]

More Pipeline. Lower CAC. No Excuses.

A full-funnel paid media and demand generation system — contracted against pipeline and revenue targets, not impressions. 

Your paid media should be generating qualified pipeline — not burning budget on traffic that never converts. If your agency is reporting impressions while your CAC climbs and your board is losing patience, this is the engagement that changes the conversation. 

  • CAC reduction of 20–40% within 6 months of engagement — tracked and reported every week
  • Qualified pipeline growth at agreed MQL and SQL volume targets — not traffic targets
  • Paid media ROAS consistently above your sector benchmark — we show you the benchmark
  • Full-funnel attribution — every rupee traced from the first impression to closed revenue
  • First-party audience assets built and owned by you — not locked inside our tools when you leave

WHO THIS IS FOR

Best fit for

D2C brands (₹5Cr+ GMV/month), SaaS (₹10L+ MRR), B2B services, EdTech, Fintech, Auto/EV 

Spend threshold

₹50L–₹5Cr monthly ad spend, or clear ambition to reach that scale within 12 months 

Maturity signal

Running paid media but experiencing rising CAC, poor attribution, or flat ROAS over time 

Budget readiness

₹15L–₹2Cr+ annual paid media budget; agency fee ₹8L–₹40L/year 

WHAT'S INCLUDED

INCLUDED
  • Paid media strategy and full channel mix (Meta, Google, LinkedIn, YouTube, Programmatic)
  • Audience architecture: cold, warm, retargeting, and lookalike segmentation
  • Campaign structure build and launch across all active channels
  • Ad creative strategy and copy briefs (production available as add-on)
  • Weekly performance reporting with specific recommendations — not just a dashboard
  • Monthly CAC and ROAS benchmarking against verified sector data
  • Landing page conversion audit and prioritised optimisation recommendations
  • Full-funnel attribution setup: GA4, pixel configuration, and UTM architecture
NOT INCLUDED
  • Creative production — ad visuals, video, motion graphics (available as add-on)
  • CRM integration and sales pipeline management
  • Organic search and SEO channel management
  • nfluencer or affiliate network management
  • Below-the-line and offline media planning
Company
Social

© 2026 Aqua Noir Digital. All right reserved 

Company
Social

© 2026 Aqua Noir Digital. All right reserved